On Sunday, October 29, 2023, the Toronto District School Board Communications Team won a Coup de Cœur Award, for its Budget Campaign: Pandemic Recovery is Not Over during the 2023 BRAVO! Awards Gala hosted by the Canadian Association of Communicators in Education (CACE) in Montreal.
Communications Team members, Zoya McGroarty, Jessica Greenslade and Rebecca Cohn Alles, worked closely with staff and Trustees on this important campaign during the 2023-24 budget process and are honoured to receive this recognition from the Canadian Association of Communicators in Education.
The winning campaign featured two infographics (elimination of COVID funding and unfunded pandemic costs) that explained relatively complex issues as clearly and simply as possible, using visuals in a creative way to help get the key messages across. These infographics, along with other communications support, helped Trustees with their ongoing advocacy for adequate, stable and predictable funding for public education.
The CACE BRAVO! Awards are the only Canada-wide awards program specifically designed to recognize excellence in school board communications. CACE recognizes and honours exemplary work in all aspects of school public relations, communications, marketing and engagement through the BRAVO! Awards Program each year.