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Central Commerce Chooses Love

Central Commerce Chooses Love

Fundraising/social consciousness campaign features student posters, stickers, graffiti murals and tees

Wednesday, February 12, 2014
Categories: School Web Stories

A few years back, the Arts Department at Central Commerce Collegiate (CCC) started the first of what has become an annual fundraising/social consciousness campaign with a “We Take No BULL-ying” message, featuring student poster designs, stickers, graffiti murals and t-shirt designs. 

For the 2014 theme, CCC students were inspired by the closing line “Choose Love” from the school’s play Romea and Juliet, which brings awareness surrounding LGBTQ issues and in support of same-sex couples. T-shirts were designed once again and students had an opportunity to work alongside photographer Cory VanderPloeg from the collective Hermann and Audrey. This year’s campaign shoot took place within the halls of Central Commerce CI. 

The arts department rebranded itself as the “HeARTs Department” as students continue to collaborate with one another, additional departments such as Leadership and Phys-Ed, and creative professionals in the community on a number of projects. 

Last year, heARTs students collaborated with Global Warming Tees and starred in “Stand Behind Your Message” promotional video with student designed “Power of Love Over the Love of Power” t-shirts. Check out the video here. A promo campaign was shot with photography students at the studio of award-winning Toronto photographer Dermot Cleary thanks to funding from the Arts and Culture Specialist High Skills Majors (SHSM) program. Read the blog post here

“Embracing our passion for photography and photo shoots is what we do well,” said heARTs teacher Rebecca DiLeo, “and with the number of students who enjoy taking part in our shoots, CCC has installed a permanent seamless in the main foyer.” 

The walls, lockers, stairwells and the wall around the school grounds also speak the language of acceptance through the arts. Recently, students worked with local graffiti artists from “Drew Hildebrand Teen Benefit Fund” to create a new school mural, “THRIVE, ” which also served as a visually empowering backdrop for the 2014 "Choose Love" shoot. For an extra special treat, students had hair done by professional hair stylist Kelly Araujo and make-up artist Robert Weir, both from Hair on the Avenue. SHSM students also received certification in this profession. Skirts were designed by Ruby Jang, a CCC student with her own clothing line, Westend Girls. RunTheRisk toques were designed by students enrolled in Health & Wellness and Arts & Culture SHSMs.

Once a month, staff and students gather together in the main foyer to participate in our “Pop-Up” market events. “Our pop-ups allow students to showcase new art and talent performances, sell newly designed merchandise, highlight social consciousness programming and raise money and/or awareness for school initiatives,” said DiLeo. 

On February 14, CCC’s DJ Club will be performing alongside Musical Theatre performers and spoken word artists. Choose Love tees and tote bags will be on sale and photographic campaign “Kisses 4 CANFAR” will be taking place in the photo booth. 

Students enrolled in Leadership and The Arts are also taught the art of using social media to spread awareness and convey positive messaging. A number of staff and students have education related Twitter handles, Instagram accounts, Vine, blogs and of course a central Facebook page: CCC_REACH_CCC. Watch for the #ChooseLOVE pop-up and #Kisses4CANFAR online. 

To see all the highlights from the school’s community-based, enriched social consciousness programming, visit the school’s heARTS web site

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